The challenge:
Create a digital platform that positions Aptaclub as the expert in healthy eating and nutrition for pregnant women and parents of young children.
Danone
Aptaclub.ie
What we did:
We analysed how our audience use digital channels to research and the information they search for when becoming a parent for the first time. We conducted interviews to explore their emotions, fears and hopes about being a parent. We considered all aspects of the platform with a website at the centre, and working Social Media, eCRM, Print, Outdoor and Radio into the context so that everything works together.
The Results:
The fully responsive site includes a huge array of innovative and useful content and features:
- A week by week baby development information guide
- Unique to Aptaclub.ie week by week personalised nutritional advice
- Healthy recipes
- Live chat with pregnancy experts
- A week by week eCRM program from week 5 of pregnancy through to 36 months
- Over 50 videos providing advice from everything to bathing your baby to preparing a hospital bag
